NOWPayments CEO Kate Lifshits Advocates for Zero-Fee Crypto Payouts Using Email
NOWPayments CEO Kate Lifshits believes that the crypto industry has long accepted unnecessary costs for blockchain-based payouts. In a press release on July 10, 2026, the company introduced a new zero-fee payout infrastructure that replaces traditional wallet-based transfers with instant email-based payouts.
According to Lifshits, the current system is unnecessarily expensive and complex. “Why does sending crypto still feel harder than sending an email?” she asked. The new solution aims to eliminate network fees, reduce operational complexity, and automate payouts at scale.
Most businesses currently rely on payout infrastructure designed around blockchain wallets. This involves collecting wallet addresses, validating networks, recovering failed transactions, and paying blockchain fees. At scale, these hidden costs become significant for affiliate platforms, marketplaces, gaming companies, payroll providers, and fintech businesses.
Lifshits emphasized the economic impact: “The market has spent years competing over who can charge less per payout. We are asking a more important question: why should businesses pay per payout at all?”
With the new system, companies use email addresses as payout destinations instead of wallet addresses. Recipients automatically gain access to funds, while businesses avoid wallet validation, confirmation delays, and transaction fees. While the solution includes API support, Lifshits noted the larger story is economic. Businesses making thousands of payouts can dramatically reduce costs and simplify finance workflows.
To help businesses estimate savings, NOWPayments launched a Zero-Fee Crypto Payout Savings Calculator. Depending on volume, companies could save thousands or even hundreds of thousands of dollars annually. Lifshits stated, “The future of crypto payouts is not wallet-to-wallet. It is person-to-person: identified by email, delivered instantly and free to move inside the ecosystem.”
The solution targets affiliate networks, marketplaces, gaming platforms, payroll providers, cashback programs, creator platforms, and fintech companies. NOWPayments supports 350+ cryptocurrencies and 30+ stablecoins, offering a comprehensive suite of APIs and payout tools for global businesses.