Binance US Plots Comeback From 2-Year 'Hibernation' With 20% Market Share Target

Binance.US chief executive Stephen Gregory says the exchange is back in growth mode after a two-year “hibernation” triggered by regulatory turmoil surrounding the wider Binance brand. In a recent interview, Gregory laid out a comeback bid targeting a return to roughly 20% of American crypto trading—a share the exchange once held before its slump.

To attract users, Binance.US has slashed fees: 0% for makers and just 2 basis points for takers, making it “essentially almost a no-fee exchange,” Gregory said. That undercuts larger rivals like Coinbase and Kraken. The company plans to sustain this model with a lean team and revenue from services such as custody in addition to trading.

Gregory, a compliance veteran appointed CEO in March, emphasized a hands-on rebuild, including personally contacting top users for feedback and offering incentives to restore liquidity.

He also stressed that Binance.US is a separate U.S.-licensed entity with its own governance, despite sharing a beneficial owner and brand name with Binance.com. This distinction is key as the exchange courts American traders who fled during the parent brand’s legal battles.

The more favorable U.S. regulatory environment could enable Binance.US to expand beyond spot trading. Gregory expects to pursue licenses for derivatives, perpetual futures, and prediction markets. Congress is also considering the CLARITY Act, which would clarify digital asset oversight.

However, near-zero fees must be offset by custody and other services, and Coinbase and Kraken remain dominant. Whether Binance.US can convert low fees into durable market share remains to be seen.

Source: https://news.bitcoin.com/binance-us-comeback-20-percent-market-share/